An award-winning collective offering Consulting, Coaching and Courses to facilitate your brand success through Strategy and Storytelling.


Slay is led by Alice Judge-Talbot: Founder and Award-Winning Marketing & Storytelling Expert

Experienced in:

  • Digital Marketing Strategy

  • Digital Project Management

  • Content Strategy

  • Social Media Strategy and Creation

In the last 13 years Alice has lived enough experience for multiple lifetimes: an award-winning Marketing career to Director level, a mother at the age of 24, a six-figure consultancy business by 31, and a broadsheet column and best-selling self-help memoir published by Hodder & Stoughton by 32.


With her career rooted firmly in the online sphere, working on both brand (Digital Marketing Lead, VICE) and agency side (Account/Marketing Director: Bartle Bogle Hegarty, August Media, elliotts) , Alice has led campaigns for behemoths such as Penguin Random House (“a masterclass in marketing art” - The Drum), Gordon’s Gin and IKEA, alongside growing a successfully monetised blog, More Than Toast. She built a six-figure Consultancy business from scratch, has provided training services both to large corporations and fellow creatives and has spoken on panels on behalf of brands such as Mumsnet and Google.

After a developing a professional interest in the concept of happiness and fulfilment, Alice distilled her career and life experience into a successful column in The Telegraph, a book published by Hodder & Stoughton, The Back-Up Plan, and a Podcast of the same name.

Alice, and Slay, is now available for all your Digital project needs.

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Our Office —
Slay is based in London.